Font Ideas

When I came to initially designing the digipak i found that all of the fonts available to me were copyrighted so I could not use them. This meant i would have to design my own, I made only one design for the band name font and I was happy with it. The font looks slightly retro in style and as the band is of the indie genre this fits the type of style that would generally be associated with this genre.

I then came to the font I would need for the song title. I went on to the Arctic monkeys site and took some inspiration from the font they used there.

This then gave me an idea for a font, I drew it out a few times until I was happy and this is the finished version.

I didn't feel that this really fit the tone of the song the way I wanted to and may have looked slightly out of place on the digipak. The font looks a little disgusting and although I want the font to be slightly creepy I feel it should still be aesthetically pleasing. So I went back to the drawing board and began working on a second font, the final version of the second attempt i feel fits what i wanted much more, the elongated jagged edges of the font give the creepy and slightly scary effect i wanted but the font flows nicely and is not displeasing to the eye. The hollow letters again add to both aims of being eery and yet nice looking.

Risk Assessment

I didn't find that after completing these assessments that anything got in the way of me proceeding with the production process, I needn't re-think any of my ideas for safety reasons and couldn't find any instance where I would be endangering either myself, the actors or the equipment.

Target Audience Research

When researching my target audience i felt it appropriate to visit examples of sites that you would typically find Arctic Monkey's products being sold, so i went to HMV's website and found that they had categorised them in "rock and pop" other artists in this category are Take That, Britney Speares, and Robbie Williams. A set of artists that I'm fairly sure an indie band would not normally want to be grouped with, this showed me that although they are an indie band they are very mainstream now. This would suggest to me that there audience has grown which it undoubtedly has but due to the fact that they are no longer an underground band a lot of fans may have responded negatively to their recent amount of success.

When on the NME website I took a screenshot of a page that told me about artists similar to Arctic Monkeys. This would have been put on the site to attract members of a similar audience so I felt it was appropriate to put on here.

I then did the same thing with the HMV site and here is the screen shot for that

Then to help me gauge the how many of either gender like my band I went onto their website and decided to check out their forum posts to see how many I could identify as male or female. Unfortunately due to online screen names there would be no way for me to do this, and the site does not give out personal information of their users, however I did again take a screen shot to show just how many users there are.

From this we see that the site has nearly 800 topics in the forum and each topic could have anything up to 9,634 posts on it, and thats only the first page of discussions. If we average out each topic to having say around 4,000 posts on it, with 747 topics that means that the site could have anything up to or around 2,988,000 comments on it, and rising. If we then do the same thing for the amount of times each post has been viewed (which is the number in the second column) and we average this out to around 17,000, means that the forum could have been viewed in one way or another 12,699,000 times.

All of this shows me just how popular this band have become and possibly just how wide their range of audience is.

When analysing the NME magazine for my digipak research i noted that this magazine was consistent with the music websites suggested artists for fans of Arctic Monkeys, which in turn suggests to me that this is the sort of magazine my advert would be featured in.

Animatic

It has been pointed out to me by other members of my class and staff that the pace of the animatic seems a little slow, after reviewing this I don't feel that I need to make any changes to the cut rate as the action inside each shot can't be properly represented in an animatic and this, I feel will help the song flow much better and seem much more lively than the cut rate here suggests.

Digipak Research

Digipaks typically consist of a gatefold (book-style) paperboard or card outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant than jewel cases, it tends to show signs of wear relatively quickly. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.

Digipak covers are generally similar to normal album covers, in fact the only considerable difference between the two is that digipak’s contain a DVD along with the CD, they are similarly laid out with a main cover, usually with an image representing the band or album, a track list on the back and the discs inside contained in plastic trays.

Here are some examples of digipak style cases.

After checking out some digipaks first hand I found out that there dimensions are

13.8cm in width

12.5cm in length

and the spine is roughly 6mm wide

all digipaks tend to include several if not all of these attributes

• Record label name, with copyright symbol beside it
  
• Website
• Bar code
• Tracklisting
  

Each digipak is also slightly different to another in the way they open up. Some are the same design as a CD case, others upon up in a gatefold style, and i have seen some that work similarly to a book, as in the CD tray sits in between two outer covers.

Then to further my research I looked through the NME magazine and found various forms of advertisement for digipaks. I found that there are various sizes and pages that these advertisements could go on, there were some that were about 1/8th of a page and were put underneath articles throughout the magazine. Some adverts were took up half of the page and others are full page spreads.

After thoroughly analysing these i noted that each advert contained at least one of these things:

• Artwork
• Band Name
• Album Name
• Website
• Label Name with copyright symbol

I also noted that a lot of the adverts had the HMV logo on them. This could suggest that the advert is not merely for the band but possibly for the shop it is sold in

.

From these examples I found that the adverts can also come in different sizes in magazines. so I found out the basic costs of the different sizes of advertisement in NME.

Full Page : £3,920

Half Page: £1,960

Quarter Page (4 columns): £1,120

Quarter Page (3 columns): £845