Magazine Advert

Here is the finnished version of the advert for my digipak.

As you can see I took a similar approach to the advert as I did with the digipak covers. I went with a dark background with monochrome images and writing, again in keeping with the tone of the piece. I also chose to keep the advert and digipaks quite similar because it seems to be a convention of adverts for digipaks that they are quite similar to the actual product. I feel that doing so has lead to a very effective product, as this is a tried and tested method of selling albums and allows the audience to get a general feel for the style of music.

I designed it in an A4 size so that it could feature in a magazine or be put up around local gigs or even at the bands gigs. this would allow for the exposure of the advert to be maximised and therefore its audience would be exploited fully. However I realise that when you try to click it up to view it in its full size it doesn't come up in A4. A similar problem was encountered with the digipak designs. I have tried to rectify this by re-uploading each piece, I double checked their original sizes and I can assure you that i did make them the correct size, it just seems to be that a technical fault within blogger is causing them all to be uploaded in the wrong size.

I have included on the advert the logos of stores that I feel would sell my product, the band website, and record label name (for copyright issues) as these again are all conventions I picked up on during my preliminary research.

I have featured the artist on the cover as I also did with the digipak (for the same reason) because I feel that the artist is generally the main appeal when someone thinks about buying an album, if it was a single, it might not be as necessary but because this advert is for an album I took into account that the majority of the audience would be interested in the artist, and not one particular song. Ultimately maximising it's persuasive effect on the audience.